Last updated: 30th January 2026

Optima Canine Products Limited (“we”, “us”, “our”) is committed to protecting your privacy, safeguarding your personal data, and ensuring our website is accessible to all users.

This policy explains how we collect, use, store, and protect your data, how cookies are used on this website, and our approach to accessibility.

1. Who We Are

• Optima Canine Products Limited
• Company Registration Number: 16601022
• Registered in: England & Wales
• Registered Office: 158 Cromer Rd, Norwich, NR6 6XA
• Feed Registration Number: GB 226 4137

2. What Personal Data We Collect

We may collect and process the following information:

• Name, billing and delivery address
• Email address and contact details
• Account login details (excluding passwords in plain text)
• Order history and purchase information
• Communications you send to us
• Technical data such as IP address, browser type, and device information
• We do not store full payment card details.

3. How We Use Your Data

Your personal data is used only where necessary and lawful, including to:

• Process and fulfil orders
• Create and manage customer accounts
• Communicate about orders, enquiries, or support
• Improve our website, products, and services
• Comply with legal, regulatory, or accounting obligations
• We do not sell or rent your personal data.

4. Legal Basis for Processing (UK GDPR)

We process personal data under one or more of the following lawful bases:

• Contractual necessity – to fulfil orders and provide services
• Legal obligation – to comply with tax and regulatory requirements
• Legitimate interests – to operate and improve our business

Consent – where explicitly given (e.g. cookies, marketing communications)

You may withdraw consent at any time where consent is the lawful basis.

5. Payments & Stripe

Payments on this website are processed securely by Stripe.

We do not store or process your payment card details.

Stripe handles payment data in accordance with their own privacy and security standards.

Stripe may process personal data independently as a data controller.

6. Cookies Policy

Cookies are small text files stored on your device to help websites function effectively.

Cookies We Use

Essential cookies – required for site functionality, security, and checkout

Functional cookies – remember preferences such as account login

Analytics cookies – help us understand site usage and performance

Non-essential cookies are only used where consent is provided.

You can manage or withdraw cookie consent at any time via your browser settings or our cookie banner (where applicable).

7. Data Sharing & Third Parties

We only share data with trusted third parties where necessary, including:

• Payment processors (e.g. Stripe)
• Hosting and website infrastructure providers
• Order fulfilment and delivery partners
• All third parties are required to handle data securely and lawfully.

8. Data Retention

We retain personal data only for as long as necessary:

• Order and financial records are kept to meet legal obligations
• Account data is retained while your account remains active

You may request deletion of your account where legally permissible